Management is the process of planning,organising, directing, motivating & coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants of the consumers. In other words, a business discipline, which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities, is Marketing Management. It focuses upon the psychological and physical factors of Marketing. The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In summary, Marketing in action is marketing Management.
Our best Marketing Management courses make you completely responsible for performing many functions in the field of marketing such as planning, organizing, directing, motivating, coordinating and controlling. All these functions aim to achieve high positions in your career.
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